Control Resonant soars in the U.S., UK, and Brazil after Remedy commits "largest marketing investment in our history"

Control Resonant recently topped 1 million sales in three weeks to become the fastest-selling title in the history of developer and publisher, Remedy. 

In its latest fiscal report, the Finnish studio has unpacked what went into that successful launch and where the majority of sales originated. 

The company explained Control Resonant was handed the "largest marketing investment in our history," including many firsts for the studio. 

"Around the launch, we ran global digital campaigns alongside out-of-home advertising and partnered with PlayStation, NVIDIA and leading content creators," it explained.

"We also reached out to our growing communities in Asia and Latin America for the first time at this scale, giving local press and creators early access and bringing Control Resonant to live events. The campaign achieved global attention and was further amplified by significant organic media coverage."