Triple-i Initiative organiser explains how to make the most of a showcase spot

Getting eyeballs on your video game is more difficult than ever. Promotional events like Steam Next Fest are being flooded with submissions, many of which look alarmingly like AI-generated offal, and prominent showcases only provide a few minutes at most to stand out from the crowd. 

So, if you're fortunate enough to be handed a fleeting moment in the spotlight, how can you make every second count? It's a question we put to Evil Empire co-founder and head of business Benjamin Laulan. 

Although you might immediately recognise Evil Empire as the French studio behind titles like Rogue Prince of Persia and Castlevania: Belmont's Curse, the company is also responsible for organising the Triple-i Initiative, a twice-yearly showcase that delivers 45 minutes of back-to-back trailers for indie connoisseurs.

Laulan, who co-created the Triple-i Initiative, explains that securing a showcase slot can only be viewed as a success if you're able to meaningfully capitalise on the opportunity. First and foremost, that means ensuring you're knocking on the right door.