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# Former 343 Industries boss appointed president of Hasbro Digital Games and Wizards of the Coast
- URL: https://www.verticalslice.news/former-343-industries-boss-appointed-president-of-hasbro-digital-games-and-wizards-of-the-coast/
- Published: 2026-10-28T12:01:38.000Z
- Updated: 2026-10-28T12:01:38.000Z
- Description: Dan Ayoub is taking charge at the Dungeons & Dragons maker.
- Author: Chris Kerr
- Tags: News, Business

Former 343 Industries boss Dan Ayoub has been named president of Wizards of the Coast and Hasbro Digital Games. 

Ayoub will take control of a video game division currently working on multiple projects including *Exodus* and *Warlock*, the latter of which is set in the D&D universe. 

The appointment also comes with Wizards of the Coast workers [embarking upon a unionisation push](https://www.verticalslice.news/scared-workers-are-neither-happy-nor-productive-d-d-and-magic-the-gathering-staff-seek-to-unionize/) in an effort to take charge of their future within the company. Wizards of the Coast has so far [declined to voluntary recognise](https://www.verticalslice.news/wizards-of-the-coast-refuses-to-voluntarily-recognise-unionising-d-d-and-magic-the-gathering-workers-2/) unionising employees.

Ayoub is the first internal candidate promoted to the role of president, with the exec previously serving as senior vice president of Dungeons & Dragons. He initially joined Wizards of the Coast in 2022 as senior vice president of digital games.

Notably, Ayoub spent over a decade (2010-2021) at Halo developer 343 Industries, where he held senior roles including studio head and general manager. In his new post, Ayoub said he will strive to "put fans first."

"Magic and D&D have been part of my life for as long as I can remember, and the teams behind them are among the best in the world," he said. "We'll put fans first, respect the artists and creators who make these worlds come alive, and set an ambitious course for growth across tabletop and digital. I can't wait to get started."